Market Research

Market Research articles in this section cover the following topics:

  • Approaching the market – When approaching new foreign markets you need a sound export strategy that becomes a key component of your overall business plan. The U.S. Commercial Service can help.
  • Market Intelligence – Market intelligence gathering is more than an academic exercise of assembling data. Good intelligence discovers what actually drives a market – and how you should approach it.
  • Risk Management – Some degree of risk is inherent to all business ventures, and exporting is no exception. The best way to manage risk is to do your homework in advance, and then taking prudent counter-measures.
  • USCS Industry Teams – The U.S. Commercial Service has staff who specialize in key export sectors, who have been grouped into expert industry-focused teams.